Tradeshows
& Events
Creating authentic events that leave a lasting impact on participants and create positive brand experiences. From high-tech tradeshows for thousands to bikepacking adventures in the redwoods, I've mastered the art of authenticity and inclusiveness because lets face it, no one should ever sit at a lunch table by themselves. By cultivating genuine connections with participants and partners alike, I ensure the community I work with is strengthened with new friendships and partnerships that will last long after the lights come up and the dust settles.
MBOSC
The Old Growth Classic, The Old Cabin Classic and Surf City Cyclocross are 3 of the most iconic race weekends in the mountain bike community. Set in the the towering redwoods, these events were filled with challenging rides, delicious food, camping for 500 + and full moon, late night dance parties.
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I had the honor of working with the internal MBOSC team and outside vendors to pull together these ride fueled, fun-filled festivals which also serve as a major fundraiser for both the Mountain Bikers of Santa Cruz and the local California State parks. Finding the perfect marriage of good vibes and killer ROI was the name of the game
Experience
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Work with MBOSC team to ensure event goals, strategies, and ROI were met
Work closely with clients cross functional teams, vendor and volunteers
Establish and monitor race/event budget, negotiate fees and pricing.
Coordinate all event logistics
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Bell
Helmets
At Bell Helmets, no two events were ever the same. One day you're slinging pancakes at the top of a mountain bike course in the middle of nowhere and the next week you're hopping on a plane to Germany to setup for the worlds biggest outdoor tradeshow. With such a diverse group of consumers; from mountain bike enthusiast and moto riders to moms with first time riding kiddos, I needed to make sure each event was authentic to the consumer but also to the Bell Brand.
I was the key contributor to setting the brands events’ directions and visions; bringing the pinnacle events to life; and developing, designing, and delivering key elements of the growing events portfolio.
Experience
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Large Scale Domestic and International Tradeshows
Domestic and International Sales Meetings
Grass roots race events
New Product Launches & Media Events
Blackburn
Designs
Our goal at Blackburn was to develop programs and events that encouraged people to "Get Out There" and live their best lives, all with the help of their bike. The "Out there" story needed to be weaved throughout every aspect of the brand events from their tradeshow booth, to Ranger Camp and the Roll With It pop up movie premiers.
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Experience
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Domestic and International Tradeshows
Ranger Camp Bike Packing Events
Pop-Up Movie Premiers through the US
Media & New product launch events through the US and Europe
Trailside Pop-Up Aid stations
Oshkosh Corporation designs and builds the world's toughest specialty trucks, so creating events for those who purchase and use these vehicles is quite the feat. We used a variety of carefully curated events - roadshows, tradeshows and even hands-on product testing to reach our stakeholders - prospects, customers, users, media, shareholders, employees, and others. We used these events as ways to influence, motivate, and excite these important audiences.
Experience
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Large Scale Domestic and International Tradeshows
Grass Roots Road Show Events
Domestic and International Sales Meetings
New Product Launches & Media Events
Hands-on Product Training
Parade Master
Oshkosh
Corporation
Fallon
Place Wine
Fallon Place Wine is a small winery based in San Francisco, sourcing grapes from nearby small sustainably farmed vineyards in the Russian River Valley and Sonoman
This is a passion project for me as my older brother, Cory, is the winemaker. Together as a brother and sister team, we make, bottle, market and sell all the wines.