Freelance Brand and Experience Builder  

I am a seasoned brand strategist, who is both creative, analytical, and well-versed in brand and event management. I am sharing my broad and strategic experience with a handful of the best clients in the Bay Area and beyond. I specialize in good times and high-fives and am always looking to bring new folks into the family.

April 2018  –  Current

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Bell Helmets, Scotts Valley, CA  

Sr. Brand Manager – Bell Helmets

Event Marketing Manager – Blackburn Designs

April 2014  –  April 2018

 

• Establish strategic marketing priorities and execute resulting tactical plans across a variety of brand contact, including, media relations, event, sports marketing and online vehicles for the Bell Brand.

• Develop and manage all yearly marketing and event budgets - in excess of 1.5 million dollars.

• Design and execute overall trade, influencer, product launch and consumer event marketing strategies for all Bell Brand Divisions - Bicycle, Motorcycle, Bell Mass and for Blackburn Designs – a division of Bell.

• Lead the development of brand-focused digital marketing campaigns in support of brand efforts.

• Manage/guide agency relationships, media schedules, and project budgets.

• Established and maintain Bell Content Initiative Upgrade program for all Bell affiliated online retailers - primarily Amazon.com, Target.com and WalMart.com

• Developed and manage the Bell Joy Ride Ambassador Program: A 12 women, North American ambassador program designed to inspire women to start mountain biking focusing on skills, confidence, fun and community building.

• Work cross-functionally with product creation, sports marketing, digital, creative services, sales and other partners to align with brand and product line marketing objectives.

• Create programming and events to inspire and enable more people to enjoy life on two wheels.

• Proven leadership ability with an energetic, proactive and collaborative approach to managing and growing a business.

 

 

Oshkosh Corporation, Oshkosh, WI 

Marketing and Events Manager

February 2012 – March 2014

 

• Developed effective strategic marketing programs and brand message strategies that support increased awareness and drive profitable growth.

• Managed all yearly marketing activities and budgets for multiple business units under the Oshkosh Corporation umbrella.

• Continued responsibility for coordinating large U.S. and international corporate trade shows, meetings, new product launches and special events.

• Supervised all PR and media relations – online, print, television and movie product placements.

• Directed all creative efforts by being the primary communicator between Oshkosh Marketing/Sales/Engineer, PR agency, and creative teams.

• Managed all communications activities from press releases and online web “Truck Stories” to dealer relations and social media.

• Achieved a strong, visible website and social media presence and develop concepts with viral potential. Continuously monitoring online public relations to ensure the success of the programs.

• Responsible for developing and implementing community programs in conjunction with local airports, technical college, Fox Valley AAA Baseball team and Make a Wish Foundation.

• Worked closely and constructively with a large network of dealers through the US and International, managing all co-op, marketing, and online sales tools.

 

Oshkosh Corporation, Oshkosh, WI 

Marketing Programs and Exhibits Manager

April 2010 – February 2012

 

• Developed and manage all yearly marketing activities and budgets for Airport Products Business.

• Responsible for coordinating large U.S. and international corporate trade shows, meetings, new product launches and special events.

• Devised and communicated exhibit themes and creative exhibit layouts, developed content and graphics, managed product displays.

• Designed and managed sponsorship programs with potential partners inside and outside the fire industry. 2010 sponsorship funds exceeded $250,000.

• Managed a variety of creative efforts by being the primary communicator between Oshkosh Corporation and outside agencies.

• Supervised PR and media relations for Airport Products Division

• Developed effective marketing communications strategies and programs to support business development efforts with large dealer network throughout the US and Canada.

 

Oshkosh Corporation, Oshkosh, WI  

Marketing Specialist, Airport and Municipal Products/Jerr-Dan Corporation

July 2008- April 2010

 

• Assisted in development of yearly marketing activities and budgets for multiple companies.

• Website management and development, effectively promoting Oshkosh online and through social media.

• Responsible for coordinating medium to large corporate trade shows, meetings, product launches and special events.

• Design/created marketing collateral material and assisted in creative campaign development as well as product photo shoots.

• Managed print and online publications dealing with ad placement, product narratives, and business releases.

• Responsible for spearheading ongoing video voice of the customer market research project, as well as market evaluation and competitive activity.

 

Education:

University Of Wisconsin, Eau Claire, Wisconsin

Bachelor of Business Administration-Marketing

2001-2005

 

Oshkosh Corporation Leadership Academy - Management Program

2011 - 2013

 

CTSM – Certified Tradeshow Marketing Certificate

2012 - 2013

 

Awards

Oshkosh Corporation Top Talent List

 

Computer Proficiency

Microsoft Word, Excel, and PowerPoint; Adobe Photoshop, InDesign, and Illustrator

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